Goal

• Apply the methodology to shift your commoditized business into a Blue Ocean or identify one or more untapped markets
• Develop a comprehensive Blue Ocean Strategy plan
• Create an implementation roadmap and implement

Blue Ocean Strategy formulation

1. Conduct as-is industry analysis and plot Strategy Canvas

2. Identify Three Tiers of Non-customers and their respective market potentials

3. Analyzed Buyer Utility Map to uncover pain points

4. Apply the Four Actions Framework to draw the To-Be Strategy Canvas

5. Create an Implementation Roadmap and action plan

6. Conduct Lean Experimentation and MVP testing for validation and pivoting

7. Develop a Roadmap and execute

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