“Embrace the uncomfortable” I’ve noticed a trend in my life: uncomfortable situations often precede powerful moments of learning and growth. My time at Boston University working towards my MBA was filled with uncomfortable moments leading to rewards: unfamiliar subjects and ambiguity lead to new ideas and understanding, navigating cultural differences lead to rewarding friendships, addressing poor teamwork lead to better results. It was at BU where I had my first interaction with ECSI via a class project focused on platform business models. Since then I’ve worked as an ECSI consultant on numerous projects, helping clients develop and test innovative new business models, harness the power of autonomous teams, and innovating control structures to decrease the time and cost of decision making. Innovation requires embracing discomfort. Challenging comfortable assumptions, making decisions faster and with less information, managing risk in new ways – to me, innovating is all about challenging what’s comfortable in search of something better.