Innovation Strategy & System

The Business Issue

Despite massive investments of management time and money, innovation remains a frustrating pursuit in many companies
The problem with innovation performance is rooted in the lack of an innovation strategy and/or …
… in the lack of understanding that different types of innovation require different innovation systems (processes, metrics, skills, organizational structures)

The Management Idea

Our Faculty Partner, Professor Gary Pisano at Harvard Business School, has developed a framework to help companies think strategically about different types of innovation, how to balance and mix them
At ECSI Consulting we have developed an Innovation System framework that helps companies to dramatically improve their innovation processes, structure, people and metrics based on different types of innovations …
… and how to design and execute an Innovation System roadmap to progress in the desired future direction

The Results

Balanced strategy and portfolio
Raise the performance of the innovation budget in terms of output (pipeline, new products or services, business models)
Raise the percentage of market success of newly marketed innovations

The Innovation Landscape Map

When creating an innovation strategy, companies have a choice about how much to focus on technological innovation and how much to invest in business model innovation. This matrix, which considers how a potential innovation fits with a company’s existing business model and technical capabilities, can assist with that decision.

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