In 2005, world-renowned professors W. Chan Kim and Renée Mauborgne from INSEAD Business School changed the business landscape forever with their bestseller Blue Ocean Strategy, which sold 4 million copies and started a global movement on rethinking strategy.


ECSI becomes Blue Ocean Consulting Partner

We at ECSI have been close friends with the authors for over two decades and have successfully applied their ground-breaking Blue Ocean Strategy frameworks and tools at our clients around the world, helping them to navigate to new and more profitable blue ocean markets.

Today, we are proud to announce that ECSI has been certified and is licensed as an official Consulting Partner of the global Blue Ocean Strategy Network founded by Professors Kim and Mauborgne.

What is Blue Ocean Strategy?

If you are new to the concepts of Blue Ocean Strategy and Shift, then please read our ECSI snapshot of this framework here (a short 5-min read). You will realize how this framework helped to create a novel hotel chain like the very profitable CitizenM and how it created a new multi-million dollars product for SEB group with its oil-less fry makers.