Blue Ocean Strategy Shift
The Business Issue
- Stiffer competition and faster cycles have led to commoditization in many markets and industries (red oceans)
- Better products and technologies are no longer enough to stay competitive
- Value Innovation – not only Technology Innovation – is key to change the rules of the competitive game
- Innovating the business model is a necessity not only for start-ups, but also for large incumbent companies
The Management Idea
- Blue Ocean Strategy offers a systematic approach to make competition irrelevant and help organizations create their own Blue Oceans
- ECSI applies Blue Ocean framework and tools to help clients in their profitable growth challenges both for new and existing businesses
The Results
- Push the strategic thinking beyond the traditional boundaries and rules of the market
- Accelerate company growth and, at the same, elimate/reduce non value-added tasks and investments
- Identify and develop new market spaces
Blue Ocean Shift Workshop
The Blue Ocean Shift workshop is the first but vital step to shift the business towards a Blue Ocean. The workshop will educate the management on the challenges of the commoditization trap and how the Blue Ocean Strategy approach can generate profitable growth, escaping the “head-to-head” competition. Further, the workshop aims to apply immediately the learning on the business of our clients and generate initial hypotheses and ideas to be further refined, tested and implemented after the session.
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Blue Ocean Shift Consulting
In the last 10 years, ECSI has delivered dozens of Blue Ocean consulting projects across B2C and B2B industries, both in USA and Europe. We help our clients to develop actionable strategies for profitable growth. The Blue Ocean Strategy methodology is the most robust and proven methodology for business model innovation and profitable growth, with 10 years of research at INSEAD and more than 15 years of practice globally (Samsung, LG, Corning, BASF, Kimberly Clark, …). The Blue Ocean Institute at INSEAD has documented tens of successful Blue Ocean cases of radical innovation and growth, cases of companies using the methodology “ex-ante”. ECSI Consulting is the official consulting partner of the Global Blue Ocean Strategy Network founded by the professors both in USA and in the largest European markets.
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