Blue Ocean Strategy Shift
The Business Issue
- Despite the huge amount of money invested in leadership programs, most executives fail to engage their employees
- Gallup’s recent “State of the workplace” survey reports that only 30% of employees are really engaged
The Management Idea
- Over the past 10 years our Faculty Partners, Professors Chan Kim and Renèe Mauborgne at INSEAD, have interviewed hundreds of people in organizations to understand where leadership is falling short and how it could be transformed
- Blue Ocean Leadership applies to leadership the same logic Blue Ocean Strategy uses for strategic innovation. In essence, leadership can be thought of as a product/service that people in an organization “buy” or “don’t buy”
- The “Leadership Canvas” can orient business leaders to build an innovation friendly and entrepreneur-oriented organization
- Eliminate/reduce negative behaviors/actions and create new actions that will encourage and enable employees to “buy” your leadership
The Results
- By unlocking the full potential of the organization, people can significantly improve company performance
- Engaged employees have a positive impact on customer ratings, on profitability, on productivity and on the reduction of absenteeism
Blue Ocean Shift Workshop
The Blue Ocean Shift workshop is the first but vital step to shift the business towards a Blue Ocean. The workshop will educate the management on the challenges of the commoditization trap and how the Blue Ocean Strategy approach can generate profitable growth, escaping the “head-to-head” competition. Further, the workshop aims to apply immediately the learning on the business of our clients and generate initial hypotheses and ideas to be further refined, tested and implemented after the session.
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Blue Ocean Shift Consulting
In the last 10 years, ECSI has delivered dozens of Blue Ocean consulting projects across B2C and B2B industries, both in USA and Europe. We help our clients to develop actionable strategies for profitable growth. The Blue Ocean Strategy methodology is the most robust and proven methodology for business model innovation and profitable growth, with 10 years of research at INSEAD and more than 15 years of practice globally (Samsung, LG, Corning, BASF, Kimberly Clark, …). The Blue Ocean Institute at INSEAD has documented tens of successful Blue Ocean cases of radical innovation and growth, cases of companies using the methodology “ex-ante”. ECSI Consulting is the official consulting partner of the Global Blue Ocean Strategy Network founded by the professors both in USA and in the largest European markets.
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