The Business Issue

• Stiffer competition and faster cycles have led to commoditization in many markets and industries (red oceans)
• Better products and technologies are no longer enough to stay competitive
• Value Innovation – not only Technology Innovation – is key to change the rules of the competitive game
• Innovating the business model is a necessity not only for start-ups, but also for large incumbent companies

The Management Idea

• Blue Ocean Strategy offers a systematic approach to make competition irrelevant and help organizations create their own Blue Oceans
• ECSI applies Blue Ocean framework and tools to help clients in their profitable growth challenges both for new and existing businesses

The Results

• Push the strategic thinking beyond the traditional boundaries and rules of the market
• Accelerate company growth and, at the same, elimate/reduce non value-added tasks and investments
• Identify and develop new market spaces

Strategy Canvas at Cirque du Soleil

How to move your firm to the Blue Oceans?