Blue Ocean Strategy Shift

The Business Issue

  • Stiffer competition and faster cycles have led to commoditization in many markets and industries (red oceans)
  • Better products and technologies are no longer enough to stay competitive
  • Value Innovation – not only Technology Innovation – is key to change the rules of the competitive game
  • Innovating the business model is a necessity not only for start-ups, but also for large incumbent companies

The Management Idea

  • Blue Ocean Strategy offers a systematic approach to make competition irrelevant and help organizations create their own Blue Oceans
  • ECSI applies Blue Ocean framework and tools to help clients in their profitable growth challenges both for new and existing businesses

The Results

  • Push the strategic thinking beyond the traditional boundaries and rules of the market
  • Accelerate company growth and, at the same, elimate/reduce non value-added tasks and investments
  • Identify and develop new market spaces

Strategy Canvas at Cirque du Soleil


How to move your firm to the Blue Oceans?

Blue Ocean Coaching

Understand the principles of Blue Ocean Strategy
Learn more

Blue Ocean Project

Implement Blue Ocean Shift in your organization
Learn more

Related Resources:

Blue Ocean Shift