Blue Ocean Shift Consulting


  • Apply the methodology to shift your commoditized business into a Blue Ocean or identify one or more untapped markets
  • Develop a comprehensive Blue Ocean Strategy plan
  • Create an implementation roadmap and implement

Blue Ocean Strategy formulation

1.Conduct as-is industry analysis and plot Strategy Canvas

2.Identify Three Tiers of Non-customers and their respective market potentials

3.Analyzed Buyer Utility Map to uncover pain points

4.Employ Six-path Framework to reconstruct market boundaries

5.Create an Implementation Roadmap and action plan

6.Conduct Lean Experimentation and MVP testing for validation and pivoting

7.Develop a Roadmap and execute

Insight Driven Organization Chart

Related Resources:

Blue Ocean Shift

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Start a conversation with Alessandro Di Fiore to find out more
Alessandro Di Fiore

Alessandro Di Fiore

Founder & CEO