Blue Ocean Shift Consulting


  • Apply the methodology to shift your commoditized business into a Blue Ocean or identify one or more untapped markets
  • Develop a comprehensive Blue Ocean Strategy plan
  • Create an implementation roadmap and implement

Blue Ocean Strategy formulation

1. Conduct as-is industry analysis and plot Strategy Canvas

2. Identify Three Tiers of Non-customers and their respective market potentials

3. Analyzed Buyer Utility Map to uncover pain points

4. Apply the Four Actions Framework to draw the To-Be Strategy Canvas

5. Create an Implementation Roadmap and action plan

6. Conduct Lean Experimentation and MVP testing for validation and pivoting

7. Develop a Roadmap and execute

Insight Driven Organization Chart

Related Resources:

Blue Ocean Shift

Contact us

Start a conversation with Alessandro Di Fiore to find out more

Alessandro Di Fiore

Alessandro Di Fiore

Founder & CEO