Do you know how to escape your red ocean? Last week, we hosted our inaugural Blue Ocean Explorer workshop in New York. It was a full success with leaders from around the USA attending to learn how to escape the “red” ocean of competition to create strategies... read more
Several industries have been disrupted by companies with a platform business model. Think of telecommunications and advertising (Google, Facebook, Tencent); retail (Amazon, Alibaba); travel (Booking.com); music (Apple, Spotify); and entertainment (Netflix). While... read more
Agile, Scrum and sprints are the current buzzwords when it comes to how managers are supposed to organize the work processes in their enterprises. In contrast, strategic planning has fallen out of favour in the views of many CEOs who are tempted to copy emerging... read more
One of the first steps of the blue ocean shift process is to identify the demand that exists beyond your existing industry. These are your noncustomers: buyers that don’t buy into your industry, product or service yet, which you can convert into new customers. But how... read more
In 2005, world-renowned professors W. Chan Kim and Renée Mauborgne from INSEAD Business School changed the business landscape forever with their bestseller Blue Ocean Strategy, which sold 4 million copies and started a global movement on rethinking strategy. ... read more
Management gurus have been preaching for years that Scrum and Agile are the best methods to get work done in large enterprises. These days that notion almost goes unchallenged, and leaders race to set up their organizations in such agile/scrum fashion in order to be... read more
“It’s better to have 100 people who love you than finding a million who just sort of like you. Build your business one person at a time. Just focus on 100 people. “ Paul Graham, VC investor’s advice to the AirBnB founder. Brand communities are coveted as one of... read more
如果你不能击败他们，加入他们 “If you can’t beat them… join them”. This famous business proverb describes succinctly how Europe and the West in general could be looking at Chinese companies’ developed appetite for foreign markets. Nowadays, not a week goes by where we do not... read more
“Humans are underrated” admitted Tesla’s CEO Elon Musk on April 13 after finally realising that creating a fully automated manufacturing plant for the company was more wishful thinking than reality. With companies investing heavily in machine learning and predictive... read more
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