Do you know how to escape your red ocean? Last week, we hosted our inaugural Blue Ocean Explorer workshop in New York. It was a full success with leaders from around the USA attending to learn how to escape the “red” ocean of competition to create strategies...
Several industries have been disrupted by companies with a platform business model. Think of telecommunications and advertising (Google, Facebook, Tencent); retail (Amazon, Alibaba); travel (Booking.com); music (Apple, Spotify); and entertainment (Netflix). While...
Agile, Scrum and sprints are the current buzzwords when it comes to how managers are supposed to organize the work processes in their enterprises. In contrast, strategic planning has fallen out of favour in the views of many CEOs who are tempted to copy emerging...
One of the first steps of the blue ocean shift process is to identify the demand that exists beyond your existing industry. These are your noncustomers: buyers that don’t buy into your industry, product or service yet, which you can convert into new customers. But how...
In 2005, world-renowned professors W. Chan Kim and Renée Mauborgne from INSEAD Business School changed the business landscape forever with their bestseller Blue Ocean Strategy, which sold 4 million copies and started a global movement on rethinking strategy. ...
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